Do the damn thing 2.0
A 6-week content and marketing challenge for ADHD and AuDHD business owners who are done with inconsistent content, chasing trends and wondering why the hell staying visible feels so hard.
Round two starts October 12th, doors close October 5th
Let's be honest.
You already know content matters. That’s not your problem.
You've bought the courses. Watched the YouTube videos. Saved 400 reels into a folder called CONTENT IDEAS that you have never once opened.
So you sit down to post and think:
“What the fuck am I supposed to say today?”
Or you finally post something, and then spend the next six hours checking to see whether anyone liked it.
Or you vanish for three weeks because you've decided you need an entirely new strategy before you can post again.
And while all that is happening, the people who actually need what you sell have no idea you exist. Not because your work isn't good. Because they haven't seen you since July.
You don't need more information. You've got plenty. You need a way of doing content that works with the brain you've actually got.
That's what we build.
build your own dopamine operating system
Over six weeks you'll build a personalised content AND human operating system.
A way of knowing what to post. Making it. Publishing it. Checking what worked. Keeping the whole thing moving when your energy drops off a cliff on a Tuesday.
No rigid content calendar you'll abandon by Thursday.
No keeping up with every trend.
No waiting for motivation to show up like a well behaved houseguest.
By the end you'll have a content system you can stick to, even when your brain is doing its thing. Creating content starts to feel less overwhelming. Less painful. Less cringe. More like something that just moves.
AND - you will have a deeper understanding of how YOUR brain works. That’s what makes this different to any other content coaching, it’s all done through a neurodivergent lens.
here’s how we build it
Each week is mapped to an executive function, because that's where everything actually breaks down.
You will also learn my BS Method (Beast Mode vs Slug Mode) which you will be able to take to every area of your life.
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Who you're talking to, what you're really selling them, and what content that means you need to make. Most of the "I don't know what to post" problem gets solved right here in week one.
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We work out your real capacity, not your fantasy capacity, and build a posting rhythm around it. No schedule your brain will mutiny against by Thursday.
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Visibility, criticism, rejection, RSD. Then we get nerdy with your data, so a quiet week of reach stops feeling like a verdict on you as a human being.
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Workflows, automations and external supports. Your content process stops living inside your head, which is the least reliable storage facility available to you.
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Idea to published, faster. Practical editing, batching that works for a brain that hates batching, and testing ideas quickly so you stop spending three months building something nobody asked for.
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Everything gets assembled into your Dopamine OS. You leave with a working system, not a folder of notes you'll never reopen.
what’s included:
And no, you won’t just watch me talk for 6 weeks.
You'll actually do the damn thing.
6 Live Workshops
Weekly, live, building your system step by step.. These will be 12pm NZT every Tuesday. Can’t make it live? Don’t stress, they’ll be recorded.
content roasts & q&a
Every second week, bring your real content, your real questions, your real stuck points. I look at what you're doing and tell you the next move. No more guessing whether you're on the right track.
wednesday wisdom
A weekly nudge from me. Sometimes a voice note, sometimes a prompt, sometimes a challenge. Small enough to actually do. Useful enough to keep you moving.
body doubling sessions
2 to 3 sessions a week We log on. You say what you're going to do. You mute your mic. You do the thing. We check in at the end. That's the whole format. Sometimes you don't need another productivity hack, you just need another human in the room.
access to round 1 library
Including the full ADHD and AuDHD executive dysfunction training. Go at your own pace on these, listen on your walks, your drives, or while you’re doing housework.
private community
A space full of people working on their own version of "the thing" and cheering each other on. Hosted on Circle, an easy to use (and free) app.
bonus gifts
You’ll get my personal branding guide, my AI + Executive Dysfunction guide and access to my AuDHD 101: The Unmask Method (valued at $97).
what you’ll walk away with
By the end of the 6 weeks you’ll have built:
A content planning system that fits your actual life
A bank of content ideas you can pull from on a bad brain day
Your own posting rhythm, based on your real capacity
An idea to creation to publishing workflow
A simple data review process that doesn't send you into a spiral
Automations and supports doing some of the remembering for you
More confidence being visible and showing your face online.
A deeper understanding of how YOUR brain works.
And a Dopamine OS you keep using long after the six weeks finish.
Round two starts October 12th, doors close the 5th!
why i’m the one teaching this
It took me a year to get to 300 Instagram followers. Then another six months to reach 900, which I was stoked about - but it wasn’t making me money.
So I decided to lock the fuck in on content.
Nine months later I was at 100k. No viral moment. No paid ads. No agency. Just testing, reading the data, and consistently making better content.
Since then:
Instagram: 45k
Facebook: 44k
TikTok: 11k
LinkedIn: almost 2k
YouTube: 630 subscribers in its first few months
Email list: 3,800+ in six months
All of it organic. All of it earning income. I also now have brands send me products and earn commission off these, I’ve been asked on multiple podcasts and am working on running more local events.
This isn't about recreating my numbers. It's about taking what worked and rebuilding it around your brain, your business and your actual life.
Round 1 showed me how badly people need that.
what round one said
“I just can’t stress how great you are at making the scary world of content and marketing yourself so simple to understand.”
“I’ve also started putting pen to paper in mapping out my next 12 months and where I want to see myself this time next year. This is actually a big deal for me because everything tends to live in my head.”
This Is For You If:
First up - you do NOT need an official diagnosis to work with me. Ever. Self-diagnosis is 100% valid, and even if you just suspect - that is also fine. Because what works for an AuDHD brain, works for everyone.
You're already making content, but the results are all over the place
You know social media could be doing far more for your business than it currently is
You've done the courses, watched the videos, and collected enough marketing advice to last several lifetimes
You're ridiculously creative, have roughly 14 hobbies and side-quests, and traditional ways of working have never brought out your best
You know you're made for more, and you're ready to stop collecting strategies and build one you'll actually use
THIS IS NOT FOR YOU IF:
you just want to take pages and pages of notes and not actually implement anything
you have no intention of showing your face online or making an income from content
you want a done-for-you, 1-1 service - because this is done WITH you in a group setting
you want someone to promise you’ll go viral. I’ve gone viral a few times and it changed nothing.
the nitty gritty
start date?
We start Monday October 12th with some pre-work, then the weekly workshop will be 12pm NZST every Tuesday.
time zone?
As I am based in New Zealand, all the calls and workshops will be New Zealand time. I understand that doesn’t line up best for UK/Europe times, but if you are confident in your ability to watch replays - then go ahead. If there are enough UK/Europe members I will run a separate times for the live Q&A calls to ensure you don’t miss out, but the workshops will only run the once.
WHERE?
HOW MANY?
The community is hosted on Circle. I’ve done many, many courses before and have found Circle to be the easiest to use (as a member). All chats, messages, workshops, recordings and resources will be held on here.
This will be a relatively small group, and I will cap it at 30 members (all things going well!). That means you will all be guaranteed some genuine time to ask questions and feel heard. I have zero interest in watching a zoom with hundreds of faces and being overwhelmed by DMs…
MY GUARANTEE
Show up to the workshops. Do the work. Use the body doubling.
If you get to the end of week six without a content system you can actually use, tell me and we’ll do a deep dive session together to get you one.
I'm not going to pretend this works if you never log on. But if you do the thing, I've got you.
Testimonials
faqs
“I don't have time for a six week programme”
1
The programme is built for people with no time.
One live workshop a week, plus whatever body doubling you can get to. The body doubling sessions aren't extra work, they're the time you were already going to spend working, making content, replying to emails etc, except now you actually do it.
Circle also works a bit like Spotify - if you miss a call you can listen to the recording while out on a walk or while you drive.
“What if I can't make the live sessions?”
2
Life happens.
All workshops, training sessions and Q&A calls will be recorded, so if work, family, appointments or your brain getting its days mixed up gets in the way, you'll still be able to catch up.
Live is great, but it's not essential.
Honestly? I don't care.
Whether you're formally diagnosed, self-diagnosed, waiting for an assessment or simply find that traditional productivity advice has never worked particularly well for you, you're welcome here.
“What if I don't have an ADHD or autism diagnosis?"
3
“will there be 1:1 coaching or support?”
4
No - this is not 1:1 support. There will be plenty of opportunities to pick my brain and ask questions, but it is very much a group setting.
Same. That's exactly why I became an ADHD coach in the first place. This has body doubling, weekly nudges, a cohort, and a cap of 30 people. It's built on external structure, not willpower. Plus you will have a much better understanding by the end of it as to WHY you can’t seem to finish anything…
That alone makes it worth while, no?
“i always start things and don’t finish them, how is this different?”
5
“is this just another content course?”
6
No. You're building your own system, week by week, with me looking at your actual content and telling you what to change. You'll leave with something built, not something watched.
And you’re building one that works with YOUR brain. Not what some neurotypical business coach told you to do and you did it for 3 days then never touched it again and have avoided their emails since…
P.S.
If you're still scrolling, you're the person this is for. You've been meaning to sort your content out for months. There are 20 spots and enrolment shuts on 30 September. The version of you who has a content system that works starts on 5 October, or doesn't.
P.P.S.
The second you join you get the Round 1 executive dysfunction training, the Personal Branding Guide and the AI + Executive Dysfunction Guide. You don't have to wait until October to start making things easier.